Jan 30 2008
Blogging vs. Traditional Media
The article “Introduction: Examining the Blog-Media Relationship” by Mark Tremayne briefly discusses the interaction between new, online forms of communication and traditional media outlets. It begins by telling the story of a sixteen-year-old whose Myspace page entries caught outside attention and ended up being broadcast on national news. Even though this story is only meant as an example to open an entire book on blogging, it is a good example of how quickly ideas can be spread on the internet. This accessibility is something that worries me slightly about this blog; it will be necessary to double check the accuracy of anything I post because you never know who will see it. What may initially seem to be a personal endeavor can very easily be seen by anyone throughout the world.
The relationship between blogs and traditional media outlets is an ever changing one. The article discusses examples of how bloggers have had major impacts on news stories from traditional outlets. One such example was the infamous Dan Rather controversy where he ran a false story regarding the president’s military record. It really proves the idea of the “wisdom of crowds” in that average people were able to unlock the falsities of the story, a story that was produced by a typically reliable traditional media source. The article also shows how it is no longer necessary to be in the traditional media in order to have the “authority” to break news stories. It is very similar situation to this blog since I have no expertise on global warming and wildlife, but the internet allows me to seem as if I do.
The second article, “Blogging for Better Health: Putting the ‘Public’ Back in Public Health”, uses a sample of 47 mental health related blogs to determine some statistics about blogging. In this sample, the majority of bloggers were young (percentages went down each decade from 20-30 to 50+) and female. Most of these bloggers were the “patients”, the people personally afflicted by the health problems, and created their blogs in order to discuss their problems and potentially support others similarly troubled. The results of this blogging were usually positive, connecting the bloggers with a discourse community through which they were comfortable sharing their stories. Personally, I am quite fond of public health blogs and forums. Just this week I have been having an allergic reaction to something, and in just a few minutes of Googling, I was able to discern that my reaction was from a shot I had just gotten at the doctors. The increased availability of health information has been extremely effective in aiding the general public in diagnosing a multitude of problems.
Overall, the discussion in this article had to do with personal, narrative-style blog, which is not really the same focus as this blog. To a certain extent, there will be more personal responses to readings that follow this pattern, but it should be more of a formal setting than these mental-health blogs. What is similar about the mental health blogs and this blog is the feeling that the blog brings a message that is not typically found in traditional media outlets. For public health issues, people generally blog because they feel that there is something they can bring to the discourse community that has not been brought by typical means (doctors, experts, traditional media). Similarly, the purpose of this project in risk communication has to do with presenting a problem in a new light, to a new audience, in a way that is not generally available. Hopefully this blog will present an outlook on global warming that is different than what is traditionally heard in the media.